Fireball Tool is a disrupter in its market. While many companies settle for the status quo, Fireball challenges the norm by asking: Can this be made better? I pushed to have that ethos reflected in all aspects of the company, especially the marketing. When you look at Fireball’s merch lineup, it more closely resembles the vibe of a skate brand than a traditional tool company. This sets us apart from other tool companies, and makes our merch more wearable. No other brands in the market are dedicating this level of attention to the quality of their merchandise design. This is especially evident at trade shows, where Fireball consistently receives compliments on the variety and quality of shirts at their booth.

I provided creative direction, and created varied yet cohesive designs.