Fireball Tool Branding

Fireball Tool is a welding tool company based in Spokane, specializing in precision tooling and offering engaging, informative videos for the fabrication community. The client chose a dragon as their mascot because they thought it would be cool (they were right), but also because dragons breathe fire which is at the core of welding. For the typography, I selected a blackletter style to complement the dragon motif and create a strong, powerful foundation for the brand.

I initially designed their logo back in 2020 and recently completed a brand refresh. I reworked the dragon after seeing it implemented in casting, and realizing that the details would come out cleaner if I simplified the design. Since the refresh is quite recent, it hasn't yet been implemented on the castings, but it will start being cast by next year.

In addition to branding, I provide creative direction, visual identity, and create all animated assets for their YouTube channel and website.

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